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Attractions > Recreation > Virtue Cider

Virtue Cider

Gregory Hall founded Virtue Cider in 2011. He is known for his 20-year tenure as brewmaster at the Goose Island Beer Company, having won 14 consecutive Great American Beer Festival medals and pioneered bourbon barrel-aged beer with Bourbon County Stout. In the spring of 2011, Hall left Goose Island and embarked on a two-month pilgrimage to study the craft of cider, touring and tasting at top cidermakers in England and France. He brought his extensive experience and innovative style to launch Virtue Cider. In 2013, Hall brought the cidermaking venture as close as possible to one of the United States' best apple-growing states of Michigan and launched Virtue Cider in Fennville, Michigan.

 In 2015, Virtue Cider partnered with Anheuser-Busch, joining its family of craft brands. Since then we’ve continued to enjoy independence and creativity in our cidermaking. Our operations, innovations, and management all continue to be led from their original homes of Fennville, MI, and Chicago.

2107 62nd Street (122nd Avenue) Fennville MI, 49408

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18th Annual Winter Beer Fest Late Feb LMCU Ballpark
Brick Fest Live Late Mar Devos Place
Grand Rapids Comic-Con Mid Apr Kalamazoo County Expo Center
33rd Spring Show and Sale Mid Apr St. Nicholas Cultural Center
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Tulip Time Festival Early May Downtown Holland
Tulip Time Artisan Market Early May Ottawa County Fairgrounds
Holland Tulip Time Fireworks Mid May Kollen Park & Heintz Waterway Walkway
Festival of the Arts Early Jun Throughout Grand Rapids
Chalk Art Festival Mid Jun Tanger Outlets
Berlin Fair Mid Jun Berlin Fair
4th Annual Pop-Up Bazaar & Art Market Late Jun Fulton Street Farmers Market
Independence Day Celebration Fireworks Early Jul Kollen Park & Heintz Waterway Walkway
Grand Rapids Fireworks Early Jul Ah-Nab-Awen Park
Show & Shine Car Show & Cruise Mid Jul Downtown Zeeland
Laup Fiesta Mid Jul Holland Area Visitors Bureau
Ottawa County Fair Late Jul Ottawa County Fairgrounds
Camaros of Michigan Lakeshore Car Show Early Aug Roll Xscape Center
Art in the Park Early Aug Beechwood Church
Barry County BrewFest Early Aug Delton
28th Street Metro Cruise Late Aug Rogers Plaza & Woodland Mall
GrandCon Gaming Convention Late Aug DeVos Convention Center
Grand Rapids 9/11 Memorial Stair Climb Early Sep LMCU Ballpark
Art Prize Mid Sep Downtown Grand Rapids
Brickworld Grand Rapids Mid Sep Devos Place
Fallasburg Art Festival Mid Sep 1124 Fallasburg Road
32nd Ave Craft Show & Flea Market Mid Sep Hudsonville UCC
Maker's Market Mid Sep Makers Market
International Festival of Holland Mid Sep Holland Civic Center
Septemberfest Late Sep Hudsonville Fairgrounds
Family Funfest Late Sep Holland Town Center
Farmgirl Flea Market Late Sep Hudsonville Fairgrounds
Grand Rapids Oktoberfest Late Sep Riverside Park
Fennville Goose Festival Early Oct Downtown Fennville
Fall Bridal Show of West Michigan Mid Oct Devos Place
Fall Arts & Crafts Show Mid Oct The Refuge Church
Douglas Halloween Parade Late Oct Downtown Douglas
The Official Halloween Bar Crawl Late Oct The Tin Can
Handworks : A Show of Craft and Art Early Nov Forest Hills Presbyterian Church
Holiday Expo & Artisan's Market Early Nov F.H. Eastern High School
Fulton Street Holiday Market Early Nov Fulton Street Farmers Market
100 for 100 Early Nov Grand Valley Artists
Shawmut Hills Artisan Craft Show Early Nov Shawmut Hills Academy
Grand Rapids Comic Con Mid Nov Devos Place
Holland Holiday Shop Mid Nov Holland Civic Center
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