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Virtue Cider

Gregory Hall founded Virtue Cider in 2011. He is known for his 20-year tenure as brewmaster at the Goose Island Beer Company, having won 14 consecutive Great American Beer Festival medals and pioneered bourbon barrel-aged beer with Bourbon County Stout. In the spring of 2011, Hall left Goose Island and embarked on a two-month pilgrimage to study the craft of cider, touring and tasting at top cidermakers in England and France. He brought his extensive experience and innovative style to launch Virtue Cider. In 2013, Hall brought the cidermaking venture as close as possible to one of the United States' best apple-growing states of Michigan and launched Virtue Cider in Fennville, Michigan.

 In 2015, Virtue Cider partnered with Anheuser-Busch, joining its family of craft brands. Since then we’ve continued to enjoy independence and creativity in our cidermaking. Our operations, innovations, and management all continue to be led from their original homes of Fennville, MI, and Chicago.

2107 62nd Street (122nd Avenue) Fennville MI, 49408

Events in the area

Title Date Location
Handworks : A Show of Craft and Art November 02, 2024 Forest Hills Presbyterian Church
Holiday Expo & Artisan's Market November 02, 2024 F.H. Eastern High School
Fulton Street Holiday Market November 03, 2024 Fulton Street Farmers Market
100 for 100 November 08, 2024 Grand Valley Artists
Shawmut Hills Artisan Craft Show November 09, 2024 Shawmut Hills Academy
Grand Rapids Comic Con November 15, 2024 Devos Place
Holland Holiday Shop November 16, 2024 Holland Civic Center
Grand Rapids International Wine, Beer & Food Festival November 21, 2024 Devos Place
Schoolhouse Arts & Crafts Show November 23, 2024 East Grand Rapids High School
33rd Annual Holiday Artists Market December 07, 2024 Kendall College of Art & Design of FSU
Grand Rapids Toy Show December 07, 2024 Home School Building
Americana Sundays: The Schrock Brothers' Holiday Show 3 December 08, 2024 ArtRat Gallery
Woodland Weavers & Spinners Textile Art Market December 13, 2024 Aquinas College Donnelly Center
Textile Arts Market December 13, 2024 Donnelly Center at Aquinas College
Grand Rapids Bridal Show January 10, 2025 Devos Place
World of Winter Festival January 10, 2025 Downtown Grand Rapids
Grand Rapids Remodeling & New Homes Show January 10, 2025 Devos Place
Grand Rapids Camper, Travel & RV Show January 16, 2025 Devos Place
Winter Bridal Show of West Michigan January 25, 2025 Devos Place
Michigan International Auto Show January 30, 2025 Devos Place
West Michigan Golf Show February 06, 2025 Devos Place
Grand Rapids Boat Show February 12, 2025 Devos Place
West Michigan Home & Garden Show February 27, 2025 Devos Place
West Michigan Women's Expo March 07, 2025 Devos Place
Great Lakes Gift Show March 08, 2025 Grand Rapids
Ultimate Sport Show March 13, 2025 Devos Place
Cottage & Lakefront Living Show March 28, 2025 Devos Place

To Be Announced Events in the area

Title Date Location
Metro Health Christmas & Holiday Traditions Late Nov Frederick Meijer Gardens
Textile Exploration Day Early Feb Aquinas College Donnelly Center
18th Annual Winter Beer Fest Late Feb LMCU Ballpark
Brick Fest Live Late Mar Devos Place
Grand Rapids Comic-Con Mid Apr Kalamazoo County Expo Center
33rd Spring Show and Sale Mid Apr St. Nicholas Cultural Center
2024 Huge Indoor Garage Sale Mid Apr HSB, Inc.
Tulip Time Festival Early May Downtown Holland
Tulip Time Artisan Market Early May Ottawa County Fairgrounds
Holland Tulip Time Fireworks Mid May Kollen Park & Heintz Waterway Walkway
Festival of the Arts Early Jun Throughout Grand Rapids
Chalk Art Festival Mid Jun Tanger Outlets
Berlin Fair Mid Jun Berlin Fair
4th Annual Pop-Up Bazaar & Art Market Late Jun Fulton Street Farmers Market
Independence Day Celebration Fireworks Early Jul Kollen Park & Heintz Waterway Walkway
Grand Rapids Fireworks Early Jul Ah-Nab-Awen Park
Show & Shine Car Show & Cruise Mid Jul Downtown Zeeland
Laup Fiesta Mid Jul Holland Area Visitors Bureau
Ottawa County Fair Late Jul Ottawa County Fairgrounds
Camaros of Michigan Lakeshore Car Show Early Aug Roll Xscape Center
Art in the Park Early Aug Beechwood Church
Barry County BrewFest Early Aug Delton
28th Street Metro Cruise Late Aug Rogers Plaza & Woodland Mall
GrandCon Gaming Convention Late Aug DeVos Convention Center
Grand Rapids 9/11 Memorial Stair Climb Early Sep LMCU Ballpark
Art Prize Mid Sep Downtown Grand Rapids
Brickworld Grand Rapids Mid Sep Devos Place
Fallasburg Art Festival Mid Sep 1124 Fallasburg Road
32nd Ave Craft Show & Flea Market Mid Sep Hudsonville UCC
Maker's Market Mid Sep Makers Market
International Festival of Holland Mid Sep Holland Civic Center
Septemberfest Late Sep Hudsonville Fairgrounds
Family Funfest Late Sep Holland Town Center
Farmgirl Flea Market Late Sep Hudsonville Fairgrounds
Grand Rapids Oktoberfest Late Sep Riverside Park
Fennville Goose Festival Early Oct Downtown Fennville
Fall Bridal Show of West Michigan Mid Oct Devos Place
Fall Arts & Crafts Show Mid Oct The Refuge Church
Douglas Halloween Parade Late Oct Downtown Douglas
The Official Halloween Bar Crawl Late Oct The Tin Can
Handworks : A Show of Craft and Art Early Nov Forest Hills Presbyterian Church
Holiday Expo & Artisan's Market Early Nov F.H. Eastern High School

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